Lifelong entrepreneur, currently building at the seam of AI and addressable TV.

I'm co-founder and Chief Product Officer at fullthrottle.ai. As a lifelong entrepreneur, my path includes a successful exit with my first start-up and more than a decade on both the agency and client side of global brands.

I'm driven by the relentless pursuit of first-party-data-powered AdTech — the kind of work that moves brand outcomes forward without trading off on consumer privacy. I enjoy speaking about it at industry events, and writing about it here.

Outside of work: family, photography, and the slow accumulation of half-built side projects.